Nvidia RTX 5090 Price May Rise $300 Amid GDDR7 Shortage
Nvidia has reportedly told its add-in board partners to prepare for a $300 price increase on the GeForce RTX 5090 and RTX 5090D V2 graphics cards. The hike reportedly stems from rising GDDR7 memory costs, as supply constraints continue to tighten across the semiconductor market.
Moreover, growing demand from both gaming hardware makers and AI infrastructure providers has intensified the shortage. As a result, available memory stock has thinned across the supply chain, while delivery timelines have stretched by several weeks. Enthusiast communities have even started referring to the situation as a “RAMpocalypse,” reflecting the rapid rise in memory prices throughout 2026.
RTX 5090 Prices Could Cross $4,000
The RTX 5090 launched in January 2025 with a suggested retail price of $1,999. However, due to persistent demand and limited stock, retailers have already been selling the card well above that figure, with many listings crossing $3,000.
Now, if board partners pass the added cost directly to buyers, prices could exceed $4,000 as early as next week. In some premium configurations, the GPU may even approach the $4,500 to $5,000 range, making it one of the most expensive consumer graphics cards ever sold.
AI Demand May Reshape the Consumer GPU Market
This pricing pressure highlights a growing conflict between AI expansion and consumer hardware availability. As AI developers and data center operators compete for the same memory resources, gamers are increasingly paying the price.
Consequently, the RTX 5090 may shift from being a premium enthusiast product to an ultra-luxury purchase beyond the reach of many buyers. If GDDR7 shortages continue, similar price adjustments could also affect other models in the RTX 50 series.
