Higgsfield Raises $400 Million at $5.4 Billion
Higgsfield has raised $400 million in Series B funding at a $5.4 billion valuation. The AI video company has therefore more than quadrupled its valuation since its $1.3 billion round earlier this year.
The latest financing highlights growing investor demand for generative AI tools that serve professional media and marketing teams. Moreover, Higgsfield says its annualized revenue has reached $700 million.
Funding Accelerates Higgsfield’s Growth
DST Global led the Series B round. Meanwhile, Tribe Capital, Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital and Intel Capital also participated. Existing investors, including Accel, Menlo Ventures and GFT Ventures, joined the financing as well.
Higgsfield reached its previous $1.3 billion valuation in January after raising more than $130 million through its Series A financing. However, the company has expanded rapidly since then.
The company now reports more than 30 million users worldwide. Its platform operates across 238 countries and territories, while the United States remains its largest market.
Furthermore, Higgsfield says 390 Fortune 500 companies use its technology. Its enterprise customers span advertising, marketing, entertainment, broadcasting, fashion, retail and financial services.
AI Video Becomes an Enterprise Tool
Higgsfield was founded in 2023 by former Snap executive Alex Mashrabov and Yerzat Dulat. The company develops AI tools for generating images and videos, while also targeting professional creative workflows.
The platform includes products such as Soul 2.0 for image generation and Keyframes for storyboarding. In addition, its agentic products automate complex, multi-scene visual production.
Following its Supercomputer rollout in May, Higgsfield says usage of its agentic products grew 42-fold in three months. Those products now generate more than 20 million pieces of content each month.
Mashrabov told TechCrunch that Higgsfield expects “enterprise adoption of video AI to become much more deeply embedded in everyday marketing and creative workflows.”
The company is consequently positioning AI video as part of routine business production. This shift could increase demand from brands seeking faster content creation across multiple markets.
New Capital Targets Compute and Expansion
The new funding will support research and development, global infrastructure and hiring. Higgsfield will also expand its international sales and go-to-market operations.
Compute capacity remains another major priority. “Video is one of the most compute-intensive domains in AI,” Mashrabov explained.
Video generation requires substantially more computing resources than many text-based AI workloads. Therefore, reliable infrastructure has become a significant competitive factor as usage grows.
Higgsfield is also expanding its education initiatives. Its free Higgsfield Academy has attracted more than 400,000 course visitors and recorded 67,000 lesson completions.
Meanwhile, the company plans to launch Higgsfield For Good in September 2026. The initiative will help schools and nonprofits create and localize visual learning materials across languages.
The latest financing gives Higgsfield considerable capital to pursue that expansion. At the same time, its rapid valuation growth reflects the increasing commercial interest in AI-generated video and visual media.
