Beacon Technology
Knock knock, have you ever wondered or noticed the existence of small devices that are powered by CPUs or batteries? Or have you ever glimpsed Bluetooth low-energy technology trying to send identifiers (with unique ID numbers) to mobile devices?
If so, such is the power of Beacon Technology.
To elaborate, when an identifier walks past a Beacon device, the latter receives a pop-up of a unique beacon identifier, consisting of ads, links, offers, and whatnot. Nevertheless, such a thing is accustomed to performing the function as automated or programmed. To enable the Bluetooth Beacon tracking or to send across the required notifications, you need to have user permission.
Moreover, Beacons act as cost-effective solutions to transmit useful information to customers. And yet, one can incorporate the use of Beacons to amass valuable data concerning the consumers. Thus, the essence of Beacon technology continues to grow.
4 uses of Beacon Technology
To begin with, reputed companies like Wall Street Journal and New York Times, have encompassed Beacon technology with their mobile apps. Nevertheless, let us read the uses of Beacon Technology and learn more about it-
- Proximity Marketing
Proximity marketing is embedded in the very heart of Beacon Technology. The realms of retail commerce breed on this exceptional service, which ought to give customers a worthwhile experience. For instance, when customers walk into the store, Beacon Technology can drop a nudge right on the phone, which will make it convenient for the consumers to go through a personalized customer shopping experience.
In addition, Walmart is the most famous example of proximity marketing. They use WiFi Beacons to provide a wholesome customer experience with decent offers, discounts, and a lot more. Nonetheless, each notification consists of a set of requirements, including time spent on location and the priority of an offer based on in-app output.
- Payments
Payments are a significant step in carrying out Beacons into the customer experience. In light of this, Beacon-based technology can be enforced for the payment experience by adding it to the payment terminal and enabling the payment via mobile (compatible with Apple Pay and Google Play).
In this way, the payment process can be easily tracked and analyzed.
Deceptive activity can be naturally detected and neutralized. Also, digital payment platforms are compatible with Beacon payments via Bluetooth/wifi.
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