Meta Launches AI Business Agent Across WhatsApp, Messenger, and Instagram
Meta has launched its AI-powered Business Agent globally, making the tool available to businesses of all sizes. The announcement came during the company’s annual Conversations conference in London. As a result, the launch strengthens its presence in the growing enterprise AI market.
AI-Powered Customer Support Across Multiple Platforms
More than one million businesses have already used earlier chatbot versions on WhatsApp and Messenger. Now, the updated Business Agent also supports Instagram and is available worldwide.
The tool can answer customer inquiries, recommend products, schedule appointments, qualify leads, and help close sales. Additionally, it can transfer complex cases to human representatives when needed.
Meta stated that businesses can set up the agent within minutes. Moreover, the system communicates in customers’ preferred languages while adapting to a company’s tone and style. It also provides daily summaries of customer interactions and engagement insights. Furthermore, future updates are expected to add features such as market research, calendar management, and competitive intelligence.
The service will initially remain free. However, the company plans to introduce paid subscription options in the coming months.
During the first-quarter earnings call in April, CEO Mark Zuckerberg highlighted the rapid growth of business AI interactions. He noted that the tools now support about 10 million conversations per week, compared with one million at the beginning of the year.
Custom AI Agents and Enterprise Integrations
Alongside the Business Agent, Meta introduced the Business Agent Platform. This infrastructure enables companies to build and deploy custom AI agents at scale.
The platform supports integrations with services such as Shopify, Zendesk, and Shopee. In addition, it offers enterprise-grade controls and compliance features for larger organizations.
The launch arrives as the company faces regulatory attention in Europe regarding competition on WhatsApp. Earlier this year, reports indicated that rival AI chatbots received limited free access to WhatsApp in Europe during discussions with EU antitrust regulators. Meanwhile, the company’s investment in its own business AI tools reflects a broader strategy to keep commercial AI interactions within its ecosystem.
The Business Agent had already undergone limited testing in selected markets. Now, the company has expanded the service through a full global rollout.
