Twitter CEO Elon Musk recently announced that the social media platform will soon allow media publishers to charge users on a per-article basis. The feature is expected to roll out in May and will enable users who do not subscribe to monthly subscriptions to pay a higher per-article price for the occasional article reads. Musk called the feature a win for both the public and media organizations.
In addition to the pay-per-article feature, Twitter will also take a 10% cut on content subscriptions after the first year. Musk stated that the company would not take a cut for the first 12 months. These subscriptions will include long-form text and hours-long videos.
Since taking over Twitter in October 2021, Musk has made several changes to boost the company’s revenue. The social media platform’s advertising income had dropped last year leading up to Musk’s acquisition which eventually closed. Musk has also implemented organizational changes, including shrinking the employee base by about 80%. Additionally, Twitter now offers verified blue tick accounts as a paid service. These changes are part of Musk’s efforts to bring in new revenue streams to the platform and ensure that Twitter remains a popular social media platform.
