Instagram, owned by Meta and boasting over 2 billion daily active users, has been constantly improving its user experience by introducing new features. From being a photo-sharing app, it has evolved to include Reels and Stories. Recently, the platform has rolled out updates aimed at creators, influencers, and anyone who wants to express themselves better.
One of the notable features introduced by Instagram is Reels, a short-video app that has seen a more than 24% increase in time spent on the platform since its launch. Additionally, people have been resharing Reels more than 2 billion times every day, with overall app engagement increasing. Instagram has also added trending audio and hashtags to make it easier for users to create Reels.
Moreover, Instagram has added two new metrics to Reels insights and expanded gifts on Reels to more countries. These updates are aimed at boosting engagement on the platform and increasing the use of short-form videos. As Instagram continues to gain more users, it is expected to introduce more features that will enhance user experience and keep them engaged.
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