Batelco Launches Protect+ With AppleCare Services
Batelco by Beyon has launched Protect+, a device protection service that combines AppleCare Services with coverage for eligible Apple products in Bahrain. The offering makes Batelco the first telecommunications company in the country to introduce this service.
Protect+ provides accidental damage coverage, battery replacement, and access to Apple experts. In addition, customers can obtain repairs through Apple Stores and authorised service providers worldwide. The service aims to give customers more support after purchasing premium devices.
Customers must activate Protect+ within 24 hours of purchasing an eligible Apple device. They can also choose between an upfront payment and instalments, making the protection plan more flexible.
Protection Features and AppleCare Support
Protect+ includes unlimited accidental damage coverage for eligible devices. Moreover, the plan has no excess fees, hidden costs, depreciation deductions, or cap on the value of an individual claim. These terms aim to make repair costs more predictable for customers.
The service also covers battery replacement when battery capacity falls below 80%. Furthermore, customers receive priority access to Apple experts for technical assistance. In many major cities, iPhone users can also access same-day screen repair options.
Through its global repair network, Protect+ allows customers to seek assistance while travelling abroad. As a result, the service may appeal to users who depend on their devices for work, communication, and daily activities.
Coverage Plans Across Apple Devices
Batelco currently offers two-year Protect+ plans for eligible iPhones. Meanwhile, two-year plans for iPads, AirPods, and Apple Watch will arrive soon. The company also plans to introduce three-year protection plans for MacBooks.
Aseel Mattar, Chief Consumer Officer at Batelco by Beyon, said the service addresses customers’ need for protection beyond the initial purchase. She added that the launch reflects the company’s focus on improving customer experience, convenience, and value.
The launch also comes ahead of the expected arrival of the iPhone Duo at Batelco. Consequently, Protect+ expands the additional services available to customers buying premium Apple devices through the telecom operator.
Strengthening Bahrain’s Device Protection Market
Protect+ adds another service to Bahrain’s growing market for premium smartphones and connected devices. As consumers invest more in expensive electronics, device protection can help reduce unexpected repair costs and extend the usability of their devices.
For Batelco, the launch also expands its services beyond mobile connectivity and device sales. Moreover, its partnership with AppleCare brings access to established repair channels and technical support.
However, customers should review the applicable plan terms and confirm device eligibility before purchasing. They should also activate coverage within the required 24-hour window.
Overall, Protect+ gives eligible Apple device owners in Bahrain access to extended protection and expert support through Batelco. Its appeal will depend on pricing, coverage terms, and the convenience of accessing repairs when needed.
