Epson Launches New Projectors and EcoTank Printers in Dubai
Epson has introduced an expanded range of consumer and business technology products in Dubai, bringing its Lifestudio projectors, EcoTank printers, and Creative Corner platform to the regional market. The company designed the lineup for households, creative professionals, and small and medium-sized businesses seeking high-quality output, lower operating costs, and simplified setup.
Additionally, the launch highlighted Epson’s collaboration with artist Shakira, who represents the new range. According to Suat Ozsoy, Vice President of Commercial Operations for META Central and West Asia, customers increasingly expect technology that adapts to both personal and professional environments.
He said Epson designed the range to deliver “professional quality results, immersive experiences, and creative expression”.
New Projectors Blend Entertainment and Flexibility
At the center of the launch was the new Lifestudio projector series. The portable EF 61, EF 71, and EF 72 models focus on flexible room placement, compact design, and quick setup through AutoFocus Pro technology. Furthermore, built-in Google TV and Bose audio allow users to stream content, play games, and enjoy entertainment without additional devices.
Meanwhile, the company introduced the Lifestudio Grand LS670 and Lifestudio Grand Plus LS970 ultra-short-throw projectors. Both models deliver 4K PRO UHD visuals on screens up to 150 inches. As a result, they target consumers looking to replace traditional televisions with large-format viewing experiences.
Moreover, the ultra-short-throw design minimizes installation requirements because the units sit close to walls while maintaining cinematic-scale projection. Ozsoy added that the launch venue reflected the immersive capabilities of the company’s projection technology.
He said the systems can transform venues with cinematic-scale images without complex installations.
EcoTank Printers and Creative Corner Strengthen Daily Productivity
Alongside the projector range, Epson showcased its latest EcoTank Business printers. The company stated that the models can reduce printing costs by up to 90% and lower energy consumption by 96% compared with laser printers through Heat Free technology. Consequently, businesses can reduce maintenance requirements while improving long-term operating efficiency.
High-capacity refillable ink tanks form the foundation of the design. Therefore, organizations can minimize interruptions, reduce consumable expenses, and maintain consistent output. In addition, fast print speeds and business connectivity features support productivity across professional environments.
For households, EcoTank Home and Home Plus printers extend the same cost-saving approach. The company said the printers include enough ink to match up to 79 cartridges and provide years of maintenance-free printing. Users can also manage setup and printing tasks through the Epson Smart Panel mobile app.
To complement the hardware, Epson expanded access to Creative Corner, an online platform offering printable templates for homes, schools, and workplaces. Furthermore, content is available in English, Arabic, French, and Turkish, giving users easy access to educational, seasonal, and everyday print materials. Through this integrated approach, Epson aims to combine entertainment, productivity, and creativity within a single connected ecosystem.
