Google is expanding AI Mode, its AI-powered Search experience, beyond English. Consequently, the feature now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. Previously, AI Mode remained limited to English for more than six months. Meanwhile, the company recently rolled out AI Mode in English to 180 additional markets.
Features, access, and rollout
AI Mode runs on a customized Gemini model with multimodal and reasoning capabilities. Additionally, the experience features agent-like capabilities that can handle tasks such as restaurant reservations. However, some advanced agent functions currently remain limited to a premium tier and are only available to U.S. users. For example, booking support and other agentic capabilities are available only through an experimental Ultra subscription.
Impact on search and next steps
So far, AI Mode appears via a dedicated search tab and a search-bar button. Moreover, work continues toward making the AI-led search experience a default option. Critics have raised concerns that AI search features could reduce clicks to websites. Nevertheless, the company maintains that these tools aim to deepen web exploration while expanding access in more languages.
