Meta has entered into a licensing partnership with Midjourney to integrate its advanced AI image and video generation tools into future products. The collaboration strengthens Meta’s efforts to compete with major industry players, including OpenAI, Google, and Black Forest Labs. This move also builds on Meta’s prior development of its Imagine image tool and Movie Gen video generator.
Expanding Meta’s AI Strategy
The partnership reflects Meta’s broader AI roadmap, which combines internal research, large-scale investments, and external collaborations. Earlier this year, Meta invested billions in Scale AI and acquired Play AI to bolster its capabilities. Additionally, the company continues to attract top AI talent with substantial compensation packages, further expanding its research strength. These strategic steps highlight Meta’s commitment to leading the generative AI space.
Midjourney’s Growing Influence
Founded in 2022, Midjourney quickly became a leader in AI image generation, gaining recognition for its realistic and distinctive style. By 2023, the company was generating significant revenue through subscription models, ranging from $10 to $120 per month. In June 2025, Midjourney also introduced its first AI video model, expanding its offerings beyond image generation. Despite recent legal challenges, the startup remains independent and continues to play a major role in shaping generative AI innovation.
