Cosmoprof North America (CPNA) will be the first event of the Cosmoprof international network [1] to return in a live format since the beginning of the COVID-19 pandemic. In accordance with government regulations and guidelines, there will be capacity limits, physical distancing, increased sanitation and other safety measures. The 18th edition of B2B beauty exhibition is scheduled to open the doors of its 18th edition from August 29th to 31st at the Mandalay Bay Convention Center in Las Vegas, Nevada.
“We are looking forward to getting back to the show floor and meeting our community in Las Vegas again, all while ensuring a safe experience and following government regulations. New beauty brands will be able to introduce their revolutionary technologies, product innovations, and new channels for distribution, packaging, and manufacturing. With the strong first quarter performance and anticipated continued U.S economic growth projected for 2021, Cosmoprof North America is excited to provide exhibitors and operators with an optimistic return to the functional event space,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof.
New initiatives
The 18th edition of Cosmoprof North America will be introducing new initiatives including a special area dedicated to CBD Beauty, specially curated for beauty brands that have CBD as an essential ingredient in their entire product line and the suppliers that cater to them.
As part of Cosmoprof North America’s ongoing commitment to help multicultural beauty entrepreneurs and brands, the event also collaborated with Ready to Beauty on a study on the business of multicultural beauty in America.
Cosmoprof North America has also created a Mentorship Program to help promising beauty brands’ dreams come to fruition. This program offers exhibitors the unique opportunity to have 20-minute one-on-one mentoring sessions with founders, CEOs, and executives bringing with them decades of experience.
Three macro-sector divisions
Cosmoprof North America will also be bringing back its three macro-sector divisions to facilitate the visit of qualified attendees.
Cosmetics & Personal Care, which hosts finished products for skincare, personal care, fragrances, make-up, and organic and natural beauty, presented by the best companies worldwide and focused on the retail channel. Cosmopack, which gathers companies for the supply chain, with a wide range of proposals for developers interested in creating their brand or for R&D managers looking for innovative formulas, packaging or solutions. Professional Beauty, which is the section dedicated to the professional channel, with hair care, accessories, and furnishings for hair salons, beauty salons and spas, of specific interest for local and international distributors.
The event will offer stakeholders an opportunity to come together after the pandemic has imposed social distancing and travel restrictions for almost 12 months.
“We are thrilled to be one of the first major events to bring all sectors of the beauty community back together again,” shared Steve Sleeper, Executive Director of the Professional Beauty Association. “We are dedicated to providing a compelling, engaging event that allows the industry to reconnect while maintaining the safest environment possible for our exhibitors, attendees and partners. The future of beauty is brighter than ever, with strong economic indicators, revolutionary innovations and unprecedented technological advances and we look forward to bringing the industry’s best and brightest back together at Cosmoprof North America.”
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated feed)
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