Instagram Launches Edits, its Competitor to CapCut
Instagram has officially released its video editing app, Edits, aimed to compete with CapCut, TikTok’s popular video editing tool. First teased in January, Edits is now available for free on both iOS and Android. This app is designed with creators in mind, offering advanced editing tools that go beyond the basic features of Instagram’s own video tools.
Edits brings new functionality to the table, including project management features, note tracking, and performance data. Additionally, it offers advanced editing options such as AI-powered animations, green screen replacements, and subject cutouts—features not found in Instagram’s regular video editor. These similarities to CapCut’s capabilities suggest that Instagram’s parent company, Meta, sees CapCut as a direct competitor.
Edits vs. CapCut: A Creator-Focused Tool
When Edits was first introduced, Instagram head Adam Mosseri acknowledged that the app’s features are comparable to CapCut’s but emphasized that Edits was designed for creators rather than casual video makers. In a post on Threads, Mosseri stated that Edits would eventually stand out with “a much broader range of creative tools” that would appeal to a more niche audience. This means that, while the apps share similar editing functions, Edits is focused on delivering a deeper creative experience.
Instagram is also teasing future updates for Edits, including the addition of keyframes, more AI-driven editing tools, and collaborative video features. These new functions are expected to further enhance the app’s appeal to content creators, setting it apart from its competitors.
What’s Next for Edits?
As Edits continues to evolve, Instagram plans to roll out even more advanced features. The upcoming tools, such as keyframes and enhanced AI editing, will likely attract creators looking for more control and creative freedom. Additionally, the ability to collaborate on videos with others could foster a sense of community and encourage more creative teamwork among users.
Overall, Edits seems poised to become a serious contender in the video editing space, positioning itself as a tool for more serious creators looking to craft professional-quality videos directly from their smartphones.
