Apple Reshapes AI Leadership as Vision Pro Creator Takes Charge of Siri
Apple is making a major leadership change in its artificial intelligence division. Mike Rockwell, who led the development of Apple’s Vision Pro headset, will now oversee Siri’s AI transformation. This decision highlights Apple’s commitment to enhancing its digital assistant as competition in AI intensifies.
Previously, Rockwell led Apple’s Technology Development Group, where he played a key role in advancing augmented reality. Now, with AI evolving rapidly, his expertise will focus on improving Siri’s intelligence, responsiveness, and overall performance.
Apple’s AI Strategy Under Tim Cook
CEO Tim Cook has emphasized AI as a core part of Apple’s future. Over the past year, the company has significantly increased investments in generative AI, preparing for a major upgrade in iOS 18.
By appointing Rockwell, Apple aims to improve Siri’s ability to understand complex commands and provide more relevant responses. These upgrades will help Siri integrate more seamlessly across Apple’s ecosystem, enhancing user experience.
Competing in the AI Race
As AI reshapes the tech industry, Apple is determined to stay competitive. Reports suggest that Apple will showcase its AI-driven innovations at WWDC 2025, with an upgraded Siri as a key highlight.
With Rockwell’s leadership, Apple is positioning itself for a major leap in AI capabilities. The goal is to make Siri smarter, more intuitive, and better aligned with the company’s broader AI ambitions.
Also Read: Apple Meeting Leak: Major AI Upgrades for Siri Ahead
