On the 50th anniversary of the first barcode scan, 22 industry leaders, including Alibaba.com, Carrefour, and Procter & Gamble, are advocating for the global adoption of QR Codes with GS1 standards. Powered by GS1, the leading standards organization behind barcodes, these QR Codes offer extensive product information accessible via smartphones, revolutionizing the consumer experience.
Since 1974, GS1 barcodes have become the trusted method for product identification. They enhance supply chain efficiencies, with over 1 billion items carrying barcodes scanned more than 10 billion times daily. Now, industry leaders are uniting to transition to QR Codes with GS1 standards, also known as 2D barcodes.
“The first barcode scan forever changed how we buy and sell products,” said Renaud de Barbuat, President and CEO of GS1. “Fifty years on, industry champions are calling for the transition to QR Codes powered by GS1. This collaborative effort will transform how we shop, eat, and live.”
Unlike traditional barcodes, QR Codes powered by GS1 can connect consumers to extensive product information, enhancing their experience. These codes provide usage and recycling instructions, safety, nutritional information, and industry certifications. Alexandre Bompard, Chairman and CEO of Carrefour, said, “2D barcodes are a promising way to provide more transparent and richer product information. We are excited to be forerunners of this initiative.”
QR Codes powered by GS1 offer smarter choices, sustainable insights, and safer food. They enhance the consumer experience by sharing additional information such as video tutorials, style advice, and suggested recipes. They also provide environmental impact information and detailed allergy advice, improving traceability and reducing food waste.
By the end of 2027, QR Codes with GS1 standards should be widely adopted. Manufacturers should implement these codes on product packages, and retailers should ensure their POS scanners can read the new barcodes. The shift has already begun. The technology is being tested in 48 countries. It represents 88% of the world’s GDP.
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