YouTube Wins Exclusive Oscars Streaming Rights
YouTube has secured exclusive rights to stream the Oscars starting in 2029. As a result, the platform will replace ABC as the ceremony’s primary broadcaster after decades of network television coverage. Although ABC will continue airing the show through 2028, the transition marks a decisive shift toward streaming-first distribution.
The agreement begins with the 101st Academy Awards in 2029 and will extend through 2033. While financial details remain undisclosed, the deal signals a major change in how large-scale live events reach global audiences.
Shift From Broadcast to Global Streaming
As streaming platforms expand their role in live programming, the Oscars’ move reflects broader changes in viewer behavior. Notably, YouTube will stream the ceremony live and free worldwide, while U.S. viewers can also watch through YouTube TV. Consequently, the event gains direct access to more than two billion global users.
Meanwhile, Oscar viewership has declined significantly over the past two decades. Therefore, the Academy has increasingly explored alternative distribution strategies to reconnect with audiences and expand reach beyond traditional television.
Expanded Coverage and Industry Impact
Beyond the main ceremony, YouTube will also deliver extensive Oscars-related programming. This includes red carpet coverage, nominations announcements, behind-the-scenes access, interviews, educational content, and additional digital formats throughout the year.
Although other awards shows have appeared on streaming platforms before, this marks the first time a major awards ceremony fully exits broadcast television. As a result, the move underscores streaming’s growing influence over cultural events and signals a new era for marquee live entertainment.
