After experiencing tremendous success in Egypt since its inception in 2017, PaySky recently announced the Yalla Super App’s entry into the UAE, Saudi Arabia, and Pakistan markets as well as its expansion there. According to a press statement on Tuesday, this expansion fits into the company’s ambitions for continuing expansion in strategic markets that directly affect the Egyptian market, particularly those countries that are prepared for digital transformation and financial inclusion.
Founder and CEO of PaySky, Waleed Sadek, said: “The entry of Yalla Super App to the Saudi market in the first quarter of next year is our first step of expansion, which came as a result of many surveys conducted by the company to understand and analyse the needs and aspirations of individual customers and institutions in Saudi Arabia.”
Yalla Super App is the first integrated platform of its kind for electronic payment that provides several diverse services that help financial institutions, merchants, companies, and individuals all over the world.
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