Etisalat by e& and Samsung Gulf Electronics has entered into a strategic collaboration aimed at extending beyond smart devices and encompassing innovative digital experiences and cutting-edge solutions to enhance the customer experience in the UAE. The partnership will involve the direct supply of wearables, smart gadgets, and accessories in response to the growing number of smart devices in the UAE.
The collaboration will offer a comprehensive ecosystem that includes Samsung’s smartwatches, Samsung Care+ offer across all smart devices, and the new fitness and wellness platform GoWell. The digital services alliance will establish seamless connectivity and interoperability across all Samsung products to offer uninterrupted experiences to customers.
The agreement was signed by Masood M Sharif Mahmood, CEO of Etisalat by e& UAE, and Doohee Lee, President of Samsung Gulf Electronics, in the presence of senior officials from both companies. They will embark on a collaborative effort to broaden their reach and improve the customer experience in the UAE.
As digital transformation continues to rapidly evolve in the UAE, companies are excited to provide more innovative digital solutions that cater to the evolving needs of UAE consumers. Mahmood highlighted the importance of this partnership in enhancing the customer experience, providing them with the latest innovative products and services that meet their aspirations and expectations in a rapidly evolving digital landscape.
Lee expressed Samsung’s commitment to meeting the expectations of customers, partnering with Etisalat by e& to establish a comprehensive ecosystem that offers uninterrupted experiences to customers across the entire range of Samsung products. This partnership aims to develop the seamless and integrated digital experience that the companies aim to deliver to their customers.
