Tata Consultancy Services (TCS), a leading global IT services company, has joined the iconic Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship.
The team will be known as Jaguar TCS Racing.
During this multi-year partnership, TCS and Jaguar will create a dynamic platform that will drive research and innovation while steering towards advanced concepts and electric vehicle (EV) technologies. TCS will leverage its leadership in technology transformation and experience working with premier players in the EV value chain, to help Jaguar TCS Racing become a catalyst for electrification, pushing towards low carbon emissions and sustainable mobility.
The partnership will see the creative use of data and insights from the racetrack to shape the wider growth, development, and transformation of the entire electric vehicle ecosystem.
Rajesh Gopinathan, CEO & MD, TCS, said: “We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing to harness collective knowledge and to innovate for a sustainable future for all.
“As the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilization of cleaner energy, and the evolution of novel business models. Our efforts will go beyond business to make a lasting impact on people, communities, and the planet.”
Thierry Bolloré, CEO Jaguar Land Rover, Chairman JLR Motorsport, said: “I would like to extend my welcome to Tata Consultancy Services. This partnership is a perfect example of the synergies that exist within the Tata group.
“Motorsport is the ultimate challenge and to succeed in this highly competitive arena you must excel in all areas. Technology, innovation, agility, unity, and teamwork are all important learnings that we can implement across the company and wider group. I recognize these benefits and want to make sure that our future motorsport activity structure is set up for maximum success.”
Jaguar returned to racing in October 2016, becoming the first premium manufacturer to join the all-electric ABB FIA Formula E Championship street racing series. In season seven, Jaguar TCS Racing finished runners-up in the Championship teams’ standings – the most successful so far in Jaguar TCS Racing’s Formula E history.
James Barclay, Team Principal, Jaguar TCS Racing, added: “It’s an announcement we’ve been looking forward to revealing and this is an exciting time to see a global leader like TCS joining other blue-chip brands in FIA Formula E. After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.”
TCS’ foray into Formula E racing adds to its global portfolio of sports sponsorships which include events such as the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon, and more. The company has a stellar track record in leveraging data and digital technology to customize and enrich the race experience.
With only 87 days until the start of the new season, Jaguar TCS Racing is focused on refining the most successful race car in the team’s Formula E history including revisions in several software areas to improve energy management, making the race car faster, and more efficient. The team has also invested time in understanding and simulating the new qualifying system and practicing in-garage pitstops, which will become a significant feature of the first 10 minutes of the new format.
Jaguar Land Rover and TCS are longstanding partners, collaborating on various fronts since 2012. The partnership has strengthened and evolved with joint initiatives and efforts made in areas such as connected product engineering and digital transformation.
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated feed)
