OpenAI Introduces Business Profiles in ChatGPT
OpenAI has launched Businesses in ChatGPT, a new feature that allows companies to manage their profiles and connect with potential customers through the AI chatbot.
Announced on 10 November 2026, the service introduces Business Hub, a central platform where eligible companies can claim, verify and manage their business information.
The launch marks another step in OpenAI’s efforts to expand ChatGPT beyond conversational AI. Instead, the company wants users to discover businesses, compare products and explore services directly within the platform.
Moreover, the new system gives businesses greater control over how ChatGPT presents their products and services. Companies can update descriptions, websites, product information, pricing and availability.
OpenAI says ChatGPT reaches approximately 1.2 billion people each week. Therefore, the new feature creates another channel for businesses to reach potential customers.
Business Hub Introduces Verified Company Profiles
Business Hub serves as the management centre for the new service. Through this platform, eligible companies can claim their existing business presence and verify their ownership or authority to represent the organisation.
Once verified, businesses can update essential information and submit product feeds. These feeds help ChatGPT display current product details, prices and availability.
Additionally, Shopify merchants can connect their stores through Business Hub or their Shopify administration accounts. Existing OpenAI Enterprise customers and advertisers can also contact their OpenAI representatives to arrange access.
The platform also introduces business performance insights. Companies can review aggregated data covering:
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Business mentions across ChatGPT responses.
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Profile views and user engagement.
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Website clicks generated through ChatGPT.
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Common discovery topics associated with their websites.
These insights can help businesses understand how users discover their offerings. Furthermore, companies can identify information gaps and improve the details they provide.
OpenAI says its reporting protects user privacy. Businesses cannot access individual conversations or private customer prompts. Instead, the platform provides aggregated information when interaction volumes meet minimum privacy thresholds.
Business Agents Bring AI-Powered Customer Interaction
Alongside business profiles, OpenAI is introducing Business Agents, specialised AI assistants that represent individual companies.
These agents allow customers to ask questions about products, services and purchasing options. For example, shoppers comparing two products can request feature explanations or ask which option suits their requirements.
Businesses can build, test and launch these agents after claiming their profiles. However, initial access remains limited to eligible e-commerce and online service companies in the United States.
The agents also operate separately from ChatGPT’s regular responses. Customers can clearly identify when they are interacting with a business representative.
Furthermore, companies can sponsor their Business Agents and use them as destinations for ChatGPT advertisements. OpenAI says sponsored placements will remain clearly labelled and separate from its independent responses.
OpenAI Moves Closer to Google’s Business Discovery Model
The launch places ChatGPT in closer competition with Google’s business discovery services. Google Business Profiles already allow companies to manage information displayed across Search and Maps.
Similarly, OpenAI wants businesses to maintain accurate information within an AI-powered discovery environment. However, ChatGPT adds conversational interaction through its Business Agents.
The move also follows OpenAI’s earlier experiments with in-chat shopping. The company previously introduced Instant Checkout, which allowed users to purchase selected products through ChatGPT.
However, OpenAI discontinued that checkout initiative in March 2026. Its latest strategy places greater emphasis on business discovery, product information and direct customer engagement.
Meanwhile, the company plans to expand Businesses in ChatGPT and Business Agents into additional markets and industry categories.
The development could change how companies approach online visibility. Businesses may increasingly need accurate product information and structured data to appear effectively in AI-generated recommendations.
For now, OpenAI is establishing the infrastructure for this shift. Its longer-term ambition is to make ChatGPT a platform where consumers discover businesses and interact with them through AI.
