Meta Launches UAE Subscriptions for WhatsApp, Instagram and Facebook From Dh5.99
Meta has launched its Meta One subscription service in the UAE, with prices starting at Dh5.99 per month. The service gives individuals, creators, and businesses expanded access to artificial intelligence tools and professional features.
However, the core experience across WhatsApp, Instagram, Facebook, and Meta AI will remain free. Paid subscriptions instead unlock specialised capabilities and higher AI usage limits.
Meta One also combines more than 50 features already introduced across Instagram, Facebook, WhatsApp, and Meta AI. Additionally, Edits and AI glasses will join the subscription ecosystem later.
According to the company, more than 15 million subscriptions and trials have already been recorded.
Meta One Plans for Individual Users
Meta One builds on Instagram Plus, Facebook Plus, and WhatsApp Plus, which launched earlier this year. Moreover, the company says these individual subscriptions have shown strong retention.
Instagram Plus recently added custom fonts for direct messages and Stories. Additionally, subscribers can receive notifications for specific Story viewers and access direct-message previews.
Meanwhile, Facebook Plus is expanding its feature set with new Messenger customisation options. Subscribers also receive more detailed Reels insights and super reactions across Reels and Feed posts.
WhatsApp Plus will soon test additional chat and media backup storage. Furthermore, the service will introduce Focus Schedules, allowing subscribers to mute or hide chats according to a timetable.
Meta One’s Core and Premium packages combine these individual app features within broader subscriptions. In addition, subscribers receive increased access to computationally demanding AI capabilities.
These capabilities include image and video generation through Muse models. Users can also access integrated AI features such as Restyle on Instagram.
According to early testing, more than half of bundle subscribers used both AI and expression features. In particular, tools such as Restyle and Instagram voice effects emerged as important reasons for subscribing.
New Features for Creators and Businesses
Meta One also offers specialised features for creators and businesses. Consequently, professional tools and AI capabilities become available directly within the social applications where they interact with audiences.
For example, businesses can create enhanced profiles that display their websites, locations, and customer reviews. They can also place a prominent follow button on Reels.
Additionally, businesses can automatically invite people who engage with their content to follow their accounts. Expanded access to Meta Business Agent can also help businesses manage customer queries around the clock.
More professional capabilities will arrive later. For instance, Edits Plus will provide extra cloud storage for synchronising projects across devices.
Furthermore, an upcoming Edits assistant will help analyse Instagram insights and generate content ideas. Therefore, creators could use the subscription for both content management and AI-assisted planning.
UAE Pricing and Availability
Meta One plans are now available globally, including in the UAE. Single-product subscriptions start at Dh5.99 per month, while individual bundles begin at Dh22.99.
Meanwhile, packages designed for creators and businesses start at Dh46.99 per month. Prices rise depending on the subscription tier and included capabilities.
Single-product plans include Instagram Plus for Dh7.99 per month and Facebook Plus for Dh7.99. WhatsApp Plus costs Dh5.99 per month.
For individuals, the Core bundle costs Dh22.99 per month. Meanwhile, the Premium bundle costs Dh76.99 per month.
Business and creator subscriptions offer three tiers. Essential starts at Dh46.99 per month, while Advanced starts at Dh119. Finally, the Expert package starts at Dh359 per month.
Despite the introduction of paid plans, users do not need a subscription for the standard app experience. Instead, the subscriptions focus on additional AI capacity, customisation options, and specialised professional tools.
