Dubai-based e-commerce startup and luxury brand platform THE LIST has raised a seed round worth $3.5 million backed by a strategic group of investors including American Designer and Rachel Zoe, who is both an investor and advisor to the New York-based company.
Founded in 2016, THE LIST aims to digitally connect customers with luxury brands and retailers worldwide, providing an easy way for these retailers to enter into the Middle East market and, in turn, allowing customers to purchase items that are otherwise unavailable to the region’s shoppers. Using an omnichannel business model, THE LIST carries out the whole payment and fulfillment process, and onboarding retailers onto the startup’s platforms has proven to be a much faster process than traditional online retail. The announcement comes off the back of THE LIST launching a new app.
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