SelfDrive Mobility has launched the SelfDrive Intelligence Assistant (SIA), a multilingual AI car rental system designed to transform how users book vehicles. Since SIA supports more than 40 languages, customers can search, compare, and complete reservations by texting in their preferred language. As a result, the overall booking experience becomes faster, more intuitive, and more personalized.
The introduction of this tool marks a major step for the mobility sector, since it shifts the process from complex multi-step interfaces to simple conversational interaction.
Intelligent Features Designed for Convenience
SIA delivers contextual understanding, adaptive suggestions, and real-time personalization because it has been trained across more than 2.5 million user sessions. Its capability to interpret user intent allows it to simplify complex queries and convert them into immediate responses.
To improve speed, SelfDrive introduced AI-powered “Hot Keys,” which streamline reservations and make the process significantly faster. Moreover, instant confirmations are supported through an integrated fleet management system. Payments are equally seamless, since users can finalize bookings through Mastercard, Visa, American Express, Apple Pay, or secure Pay-by-Link options. Each transaction remains encrypted and aligned with global security standards, ensuring full privacy and reliability.
Driving National Innovation and Future-Ready Mobility
The rollout of SIA supports the UAE’s national commitment to AI and digital transformation. Because the country continues integrating AI across major sectors, technologies like SIA align with long-term plans for smarter and more human-centered digital services.
AI now handles routine inquiries, pricing checks, and availability searches, while human agents focus on personalized support and more meaningful interactions. The system’s early performance already shows strong adoption, with SelfDrive reporting a noticeable increase in AI-driven bookings during the soft launch phase.
To celebrate the commercial release, SelfDrive is offering exclusive promotions for SIA users, including AED100 off monthly rentals and AED50 off daily or weekly bookings.
