Pont joins from Moncler, where she served as worldwide marketing and communication director at a time when the skiwear brand was ramping up the pace of buzzy initiatives through its “Genius” program of frequent desinger collaborations.
The CMO role is a newly created position at Kering-owned Balenciaga, which has been reinforcing its marketing and press operations as the label aims to keep scaling up, and after longtime communications boss Lionel Vermeil moved to a role at the company’s group level.
Earlier this year, the brand tapped Robin Meason, a longtime collaborator of artistic director Demna Gvasalia through the press agency Ritual Projects, as its worldwide public relations director.
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated fee)
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