Allbirds enters into activewear clothing line
The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.
Allbirds already offers a range of apparel, but its new range of leggings, shorts and tank tops is its first foray into activewear. While most sports gear is made from oil-based synthetic fibres like polyester, Allbirds’ new collection is made entirely from natural materials. The company will label each product with its carbon footprint and offset those emissions.
The consumer-friendly focus on sustainability is seen as a value driver for the direct-to-consumer brand, whose valuation hit $1.7 billion at the start of the year.
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated fee)
