Adobe Reveals New Firefly AI Models and Creative Tools
At Adobe’s Max London creativity conference, the company unveiled a major update to its suite of creative tools with the introduction of Firefly generative AI models and a new Firefly app. The app, designed for AI-assisted content creation, allows users to generate images, video, audio, and vectors using Adobe’s Firefly models.
New Firefly AI Models and Features
Adobe’s Firefly Image Model 4 and its more advanced version, the Firefly Image Model 4 Ultra, were revealed as part of the update. Model 4 is described as the fastest and most realistic Firefly model to date, offering lifelike image quality at 2K resolution. It provides enhanced creative control, including adjustable camera angles, zooms, and speeds. Meanwhile, the Firefly Image Model 4 Ultra caters to the creation of complex scenes requiring small, detailed structures.
Additionally, Adobe announced that the Firefly Video Model is now generally available. First released in beta earlier this year, this model allows creators to generate 1080p video clips from text or image prompts. It can modify videos by adjusting camera shot compositions, create professional-quality B-roll, and add motion design elements based on user input.
Third-Party Models and Content Authenticity
Along with its own models, Adobe introduced a selection of third-party generative AI models. These include OpenAI’s GPT-4o for image generation, Google’s Imagen 3, Veo 2, and Black Forest Labs’ Flux 1.1 Pro. Adobe plans to add more partner models, including ones from Fal.ai, Ideogram, and Runway in the coming months.
To ensure proper attribution for creators, Adobe launched the public beta of Content Authenticity, a free application designed to add Content Credentials to digital works. These credentials serve as secure metadata, providing attribution details for images and videos. The goal is to create a more transparent and accountable digital ecosystem where creators can protect their work and secure recognition.
With these new tools, Adobe continues to advance its position in the creative AI space, offering enhanced features for creators while maintaining a focus on user-friendly, transparent practices.
