Astra Tech, a prominent consumer technology conglomerate in the MENA region, has unveiled B Store in Sky Tower, Reem Island, Abu Dhabi, marking a significant milestone in the retail industry. B Store introduces an innovative shopping experience by leveraging advanced AI technology and cloud systems, enabling an entirely autonomous and contactless transaction process. With the integration of FacePay, customers can make purchases by simply scanning their faces, eliminating the need for physical payment methods.
The introduction of FacePay represents a groundbreaking shift in the retail landscape, offering unparalleled convenience and enhanced security for shoppers. Valeriya Thores, E-Commerce Director at Astra Tech, emphasized the futuristic nature of B Store, stating that it represents the future of retail. By revolutionizing traditional shopping methods, B Store aims to simplify everyday activities for customers while ensuring a seamless and secure transaction process.
Upon entering the store, customers are greeted with entry gates displaying the message “Tap or Scan to Enter.” They are then presented with two options for payment: utilizing a card reader by tapping their bank card or using the FacePay feature. For FacePay, customers are required to download the app and complete a registration process.
Once inside the store, sophisticated sensors detect the items picked up by customers, automatically adding them to a digital shopping basket. As customers exit the store, they are seamlessly billed for the selected items. This technology-driven approach offers a truly autonomous shopping experience, minimizing the need for staff interaction and enhancing overall efficiency.
B Store is at the forefront of AI-operated shopping experiences in the UAE, joining the ranks of innovative retail establishments that utilize AI technology to redefine traditional shopping norms. This digital convenience store stocks a wide range of items, including snacks, beverages, packaged food, food-to-go meals, and essential products, catering to the diverse needs of customers.
With the launch of B Store and the integration of FacePay, Astra Tech sets a new benchmark in the retail sector, showcasing the immense potential of AI technology to transform the way people shop. This initiative represents a significant step towards the future of retail, where convenience, security, and cutting-edge technology converge to create a seamless and personalized shopping experience.
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