Almosafer, a subsidiary of Seera Group Holding, has achieved a significant milestone as the first travel company in Saudi Arabia to integrate ChatGPT into its operations. The integration aims to enhance the booking experience by providing smarter and more personalized responses to customer queries.
During the pilot phase, a limited number of customers will have access to the integrated platform. They will receive assistance with flight searches, trip planning post-booking, and detailed information about their chosen destinations. Almosafer has introduced its virtual travel advisor, named Khalid, powered by ChatGPT.
The innovative integration also features a voice search function, allowing customers to search for flight options in both English and Arabic by simply recording their requests. Khalid, the AI advisor, will provide enhanced responses and offer additional destination information to customers.
Muzzammil Hussain, CEO of Almosafer, expressed the company’s commitment to digital advancement and staying at the forefront of technology. He emphasized that ChatGPT will empower Khalid to become a more comprehensive travel consultant with extensive knowledge and expertise. Almosafer remains dedicated to enhancing the customer experience by embracing the latest technological innovations.
In a related development, Saudi Arabia’s sovereign wealth fund reached a non-binding term sheet in 2022 to acquire a 30% equity stake in Almosafer Company for Travel and Tourism, valuing the deal at up to SAR 1.55 billion. Furthermore, Seera, the parent company, has previously partnered with Flyadeal to establish a direct channel for Almosafer to sell Flyadeal’s products and ancillaries.
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