A recent study by Proxyrack has named the UAE as the social media capital of the world, with an almost perfect score of 9.55 out of 10. According to the study, almost all residents in the country have a Facebook account, with the highest percentage of Facebook users at over 100 per cent of the population. The UAE also has an average of 8.2 social media platforms, making it the third-highest in the world, joint with the Philippines. Malaysia and the Philippines come in second, scoring 8.75, followed by Saudi Arabia (8.41), Singapore (7.96), Vietnam (7.62), Brazil (7.62), Thailand (7.61), Indonesia (7.5), and Hong Kong (7.27).
The study also found that the UAE is the most connected country in the world with a score of 7.53 out of 10, followed by Hong Kong, Malaysia, Thailand, Chile, Saudi Arabia, Singapore, Argentina, Vietnam, and Taiwan. However, when it comes to the best internet access, the UAE has been ranked fourth after South Korea, Hong Kong, and Denmark. The study revealed that UAE consumers on average spend seven hours and 29 minutes a day on the internet, which is the 13th highest in the world.
The increase in internet usage in the UAE and globally can be attributed to the coronavirus pandemic, which has led to more people working from home and businesses opting for virtual communication. The study is based on data from the World Population Review and also showed that South Africa topped the list with average internet use of nine hours and 38 minutes per day.
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