The agreement between Dubai Culture and Arts Authority (Dubai Culture) and Zoho Corp. (Zoho) aims to support Dubai’s creative entrepreneurs as they digitally transform and enhance the efficiency of their business while simplifying daily operations.
The partnership enables creative entrepreneurs to make use of over 45 applications as part of Zoho One, the company’s operating system for business, allowing them to run all their operations on a single unified cloud-based platform that can be accessed from anywhere. The business apps in Zoho One cater to diverse business functions (sales, marketing, customer support, finance, HR, and collaboration), and also includes Zoho Commerce that can help creative entrepreneurs set up their website.
Assisting in digitalization
Hala Badri, Director-General of Dubai Culture, underlined the importance of the partnership in enhancing SME competitiveness in the creative sector and assisting them in their digitalization efforts, saying, “At Dubai Culture, we realize the importance of investing in future technology and advanced digital means towards achieving institutional excellence.
“In line with the emirate’s directives for a smart, competitive global economy enhanced by advanced technology, and based on our keenness to provide valuable opportunities to support creative industries and talents in the Dubai, we are investing in partnerships with local and international entities to ensure the ease of doing business in the creative fields and enhance the pace of its growth and prosperity, cementing the emirate’s position as an incubator for talents and a global capital of the creative economy.”
Badri added, “Our partnership with Zoho will enable creative entrepreneurs to leverage the company’s rich portfolio of cloud-based business software while gaining a set of special features to help them enhance their productivity and ability to manage their activities in a more flexible and efficient manner.”
Offers for creative entrepreneurs
Under the agreement, creative entrepreneurs registered with Dubai Culture will receive exclusive benefits including a one-year Zoho Wallet credit of USD 1,000 to utilize Zoho’s offerings. DC-registered businesses will also receive a 10% discount for the following two years, and AED 15,000 worth of free training across Zoho’s applications. Zoho will also host networking events and support the creative entrepreneurs associated with Dubai Culture.
Commenting on the agreement, Hyther Nizam, President MEA, Zoho Corp, said, “With Zoho, businesses can easily transition online and leverage a unified technology platform to streamline their front- and back-office operations.”
Active members of Dubai Culture who are new users or existing customers using free versions of Zoho’s applications are eligible to claim the offer. Approved applicants will receive their credits within 30 days of submitting their application; they can also receive personal assistance and hands-on training on Zoho apps.
(Except for the headline, this story has not been edited by The Technology Express staff and is published from a syndicated feed)
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