Google’s video-sharing platform, YouTube, is set to introduce generative AI capabilities to the platform, in a bid to keep up with rivals like Microsoft Corp. and OpenAI Inc. who have already released similar consumer-friendly AI products. Neal Mohan, the new CEO of YouTube, stated that “the power of AI is just beginning to emerge in ways that will reinvent video and make the seemingly impossible possible.”
The generative AI features will enable creators to virtually swap outfits and create “fantastical film settings” in their videos. Google is facing mounting pressure to release generative AI products that generate detailed text answers or create brand-new images. Although Google is recognized as a pioneer in AI research, it has been criticized for being slow to roll out its own AI tools and services.
Meanwhile, rivals such as OpenAI’s ChatGPT and Microsoft Corp.’s Bing chatbot have gained mainstream popularity, despite concerns that the conversations and scripts they generate can sometimes be inaccurate, bizarre or aggressive.
Google, a subsidiary of Alphabet Inc., has been facing mounting pressure to launch generative AI products that can create detailed text answers or produce brand-new images by using information gathered from various digital sources, including the internet. Despite being considered a trailblazer in the AI research field, Google has been criticized by some for its slow pace in rolling out tools and services that are ready for public use. As competitors such as OpenAI Inc. and Microsoft Corp. have released popular generative AI products such as chatbots and image-creating services, concerns have been raised about the potential inaccuracies, aggressiveness, or oddities of the freewheeling conversations and scripts that such products can generate.
