
GoPro has introduced three new products, including the MAX2 360 camera, the LIT HERO lifestyle camera, and the Fluid Pro AI gimbal. The MAX2 becomes the first camera capable of recording True 8K 360-degree video. Meanwhile, the compact LIT HERO offers integrated lighting for improved low-light capture. Alongside them, the Fluid Pro AI gimbal adds advanced subject-tracking stabilisation to the brand’s ecosystem. Together, these devices extend GoPro’s portfolio beyond its well-known action cameras.
MAX2 and LIT HERO: Next-Generation Cameras
The MAX2, priced at $499.99, will be available from September 30 in select markets. It delivers Emmy Award-winning 360 technology with up to 21% higher resolution than rivals. Key features include full-range 10-bit color, GP-Log encoding, six microphones for immersive audio, and AI-powered editing tools in the GoPro Quik app. It also supports replaceable lenses, waterproof durability, and a 1960mAh Enduro battery designed for cold conditions.
The LIT HERO, priced at $269.99, arrives October 21. Weighing only 93 grams, it features a magnetic mounting system and rugged waterproof build. It records 4K video at 60fps with 2x slow motion, includes a built-in light for enhanced night capture, and offers over 100 minutes of continuous 4K recording. Designed for both lifestyle and social media use, it emphasizes flexibility with multiple aspect ratio options.
Fluid Pro AI Gimbal: Stability with Intelligence
GoPro also unveiled the Fluid Pro AI gimbal, priced at $229.99, available October 21. The device supports GoPro cameras, smartphones, and compact cameras up to 400 grams. Its three-axis stabiliser includes AI subject tracking for both face and body, providing precision in framing. The gimbal features an integrated fill light, interchangeable mounts, and 18 hours of battery life, doubling as a power bank when needed.
By combining cutting-edge imaging hardware with AI-powered stability tools, GoPro is positioning itself to capture both action enthusiasts and everyday creators. These new launches signal the company’s commitment to offering versatile tools that adapt to evolving user needs.