VeraViews Partners with AIREV to Combat Ad Fraud Using AI-Driven Technology
Ad-tech company VeraViews has advanced its platform by integrating AIREV’s On-Demand capabilities, a move that follows their strategic partnership announced in July 2024. This integration empowers publishers and advertisers with customizable ad-serving solutions, providing enhanced flexibility, control over content delivery, and transparency across campaigns.
With AIREV’s On-Demand technology, brands can seamlessly host, serve, and monitor ad performance, ensuring efficiency and accountability. The integration also strengthens VeraViews’ proprietary Proof of View (PoV) technology through key advancements:
- Automated Spam Detection: Intelligent agents reduce manual intervention for enhanced efficiency.
- Custom AI Agents: On-Demand’s AI integrates seamlessly with VeraViews’ PoV system to improve fraud detection and ad-serving capabilities.
- Real-Time Data Analysis: Advanced machine learning modules provide live insights into ad campaign traffic, ensuring scalability and adaptability for high-volume data.
Muhammad Khalid, CEO of AIREV, emphasized the significance of this integration: “Ad fraud remains a critical challenge for the advertising industry. On-Demand is designed to address high-stakes issues, equipping VeraViews with secure and trustworthy advertising solutions.”
Mark Firth, CEO of VeraViews, echoed this sentiment, stating, “By combining our patented Proof of View technology with On-Demand’s AI-driven platform, we deliver unparalleled accuracy and transparency for our clients.”
This partnership builds on VeraViews’ launch under the UAE’s NextGen FDI programme earlier in 2024, positioning the company as a key player in one of the world’s fastest-growing advertising markets. By detecting fraudulent ad activity in real time, VeraViews ensures that only genuine audience interactions are recorded.
As digital ecosystems become increasingly complex, solutions like VeraViews are essential to combat ad fraud and verify engagement. By fostering transparency and accuracy, VeraViews is setting a new standard for digital advertising, ensuring integrity and performance for brands, publishers, and platforms.
