UAE Media Law Mandates Business Licenses for Influencers and Creators
Social media influencers and content creators in the UAE must now secure business licenses before applying for a media license from the UAE Media Council. This change is part of the Media Regulation Law, which took effect on May 29, 2025. Previously, only a media license was required. Now, individuals engaging in commercial content must obtain both licenses in a specific order. Importantly, the Council is offering a three-year exemption from permit fees to ease the financial burden.
This shift signals a more structured and accountable media environment. The updated law reflects the growing influence of digital creators and the need to regulate their operations. As the lines between content creation and commerce continue to blur, the UAE is taking a firm step toward transparency and legal compliance.
Supporting Ethical and Professional Media Growth
According to Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, the new system aims to build trust, protect viewers, and enhance content standards. During a recent press conference in Dubai, she explained that this licensing initiative is more than regulation it’s a strategic plan to align with global media trends. Additionally, it is crafted to maintain the UAE’s values in a rapidly changing digital world.
Although the licensing process may seem strict, it is designed to empower rather than restrict. The three-year fee waiver serves as a support mechanism, allowing creators time to adjust and grow within the legal framework. Through this initiative, the UAE hopes to encourage responsible digital expression while ensuring public welfare.
Ensuring Accountability and Compliance
The licensing rule falls under the broader Digital Participation Policy, which promotes constructive online engagement while enforcing national laws. Furthermore, the Media Council can remove or alter any content violating its standards. This includes posts that are offensive, defamatory, or disruptive to social harmony.
To ensure compliance, the new law includes penalties of up to Dh1 million, depending on the severity of the violation. These fines underscore the seriousness of maintaining respectful and lawful digital communication. As social media continues to shape public opinion, the UAE’s regulatory approach offers a model for balancing innovation with accountability.
