The UAE’s real estate sector is witnessing groundbreaking developments as artificial intelligence (AI) takes a prominent role. Dubai-based global property consultancy, Realiste, recently launched Jucica Brown, an AI-driven virtual real estate consultant on the Telegram platform. Within just three weeks of its launch, Jucica Brown successfully facilitated property transactions worth $30 million, marking a significant achievement in the sector.
Jucica Brown has not only been effective in closing deals but has also gained immense popularity on social media, attracting 100,000 followers on Instagram.
This AI consultant is redefining how real estate transactions are conducted by providing expert advice, precision, and accessibility to high-quality real estate insights.
“Many users interact with her posts unaware of her digital nature,” said Alex Galt, Founder of Realiste AI. “AI is not just a tool; it’s a revolution in real estate transactions.”
The virtual consultant’s success stems from its deep integration with Realiste’s extensive real estate database, covering over 100 cities globally. The AI’s ability to deliver consistent, high-quality service around the clock addresses the inefficiencies often associated with traditional real estate transactions.
Jucica Brown’s virtual persona mimics human interactions closely by featuring “typing” statuses and emoji reactions, which enhance user engagement. She has also passed all necessary broker certification tests, qualifying her to navigate the complex legal and procedural landscapes of real estate.
Galt emphasized that AI in real estate doesn’t just match the expertise of traditional brokers but often surpasses it by offering detailed, data-driven insights. “AI delivers forecasts of real estate prices up to five years in advance, equipping investors with crucial insights for informed decision-making,” he said.
The launch of Jucica Brown comes at a time when AI adoption in the real estate sector is expanding rapidly, both in the UAE and globally. As AI continues to advance, we encourage brokers to view it as a tool that can enhance their service offerings and improve efficiency, rather than a competitor.
