
A new website launched on Tuesday claimed to introduce the “Official $TRUMP Wallet,” a cryptocurrency trading app allegedly tied to former President Donald Trump. It quickly gained traction, suggesting a collaboration with Magic Eden, a well-known platform in the crypto space. However, the buzz didn’t last long.
Within hours, the Trump family pushed back. Donald Trump Jr. took to X, denying any family involvement with the wallet. Eric Trump echoed the sentiment, stating he had no knowledge of the venture. Even Barron Trump, who rarely posts publicly, confirmed the family had “zero involvement.”
The strong response revealed a clear divide within Trump’s broader crypto ecosystem. Although the former president has publicly supported crypto, his family’s positions on various ventures appear increasingly fractured.
Internal Power Struggle Emerges
At the center of the clash is Bill Zanker, a longtime Trump associate and the key promoter of the $TRUMP memecoin. He was reportedly behind the wallet announcement. Meanwhile, Trump’s sons are linked to a separate initiative — World Liberty Financial — a crypto business that has already generated $550 million in sales.
Tensions escalated as Eric Trump told The New York Times the family would pursue legal action against the $TRUMP Wallet. He emphasized, “There is no agreement for this product. It has not been approved.” Despite these objections, the official X account for the $TRUMP coin stood by the announcement, which Magic Eden’s own social media also supported.
Complicating matters, Donald Trump Jr. hinted that World Liberty Financial is planning to release its own wallet soon. This detail may explain the timing of the public disavowals — it’s not just about control, but competition.
Trump Crypto Ventures Multiply
In just four months, Trump-affiliated crypto projects have grown rapidly. These include American Bitcoin, the $TRUMP token, World Liberty Financial, and Trump Media & Technology Group. Each entity operates independently but under the Trump brand, creating confusion among supporters and investors.
Although the Trump name carries weight, the lack of coordination has led to mixed messaging. Meanwhile, Trump’s return to the White House has eased crypto regulations, encouraging more aggressive moves within the industry.
As these ventures evolve, the Trump family must now navigate not only market risks but also internal rivalries that could undercut their shared brand.