Threads Rolls Out Topic-Based Communities
Meta’s Threads app, now with over 400 million monthly active users, is officially rolling out Communities. This new feature offers more than 100 communities at launch, covering popular interests like basketball, books, K-pop, and television. By joining a community, users gain dedicated spaces to explore specific topics in greater depth.
How Communities Work
Communities appear on a user’s Threads profile, showcasing the topics they engage with. Each community includes a unique “Like” emoji tied to its theme — for example, a basketball emoji for NBA Threads or a stack of books for Book Threads. Community posts appear in the For You and Following feeds for everyone, but only members can use the custom emoji or enjoy added privileges. Additionally, community topic tags are displayed on user profiles, making their interests visible across the platform.
Meta is also introducing new ranking systems to highlight top posts within each community and across the For You feed. Moreover, active community builders will soon receive profile badges to recognize their contributions.
A Different Approach from X
Threads’ Communities differ from similar features on X. While X allows users to create and moderate their own groups, Meta itself creates Threads communities and does not permit user-made ones. Furthermore, non-members on Threads can still participate in conversations within these communities, making them more accessible.
Threads users can also reorder their feeds to prioritize favorite communities, making it easier to keep up with preferred topics. By aligning the new feature with how people already organize around topic tags, Threads strengthens its appeal and continues to narrow the gap with competitors.
