The Sandbox is a new-age digital space that allows artists or tech geeks to play, build, or own a piece of the virtual estate (LAND), which is meant to streamline your digital ecosystem while letting you monetize your immersive experiences. Nevertheless, the founders of this virtual habitat seek to unravel the potential of this space and understand the know-how behind the collaboration of fashion brands in embracing that space.
According to its co-founder, Arthur Madrid, “It is a space to have fun and create within a community.” Our Metaverse offers gamers and creators an intuitive platform to create immersive 3-D worlds and gaming experiences, including content that can be user-generated in licensed partnership with IPs and brands. “
The Sandbox also serves as a one-stop destination for all its creators, be it selling the artwork, becoming the owner, or earning the money. The Sandbox is your fulfilment well, offering an exceptional experience or enabling you to reap its benefits. As much as it sounds tempting, it has amusement parks, fashion shows, and so much more.
The Origin of the Sandbox
Arthur Madrid and Sebastian Borget laid the foundation of this company in 2011, which dealt with Sandbox Games, corresponding to the games, where the gamers can easily create whatever they want along with the editor. Soon after it was launched in 2012, followed by 40 million downloads and 70 million creations, furthermore, they started with the blockchain version in 2017. As per them, this user-generated content involved infinite creative capacities, which in turn contributed to the process of monetization.
The Sandbox collaborates with L’OFFICIEL Land
Ever wondered how brands are embracing the metaverse to exemplify their presence across the digital frontiers?
Yes, readers, in light of this, L’OFFICIEL has partnered with The Sandbox, which unleashes the power of the dialogue between the two different worlds, designed as a desert landscape I.e Renaissance NFT.
- The L’OFFICIEL land acts as a virtual universe, laying the first stone of the open-air exhibition, more like a digital theatre, which aims to universalize content created through 100 years of history, also those that are yet to come.
- “Together with The Sandbox, and under the leadership of AMTD Idea, L’OFFICIEL will push the boundaries of media and entertainment,” says Eymère.
- The L’OFFICIEL land is one of the highlights of the Metaverse, which talks about Luxury Fashion’s space in Web3 and how NFTs and digital artists are taking the lead in encouraging brands to embrace this virtual space.
- This form of Web3 somehow leverages the artists to introduce a new format which is community-based entertainment with self-expression being more social and immersive.
- The co-founders of the sandbox even noted how they are building the metaverse with The L’OFFICIEL, which aims to represent 100 years of fashion culture. Hence, Arthur concludes that it’s exciting to build the future of media together with such a distinguished brand.
Gucci enters the Sandbox universe
Lately, eminent brands like Gucci have announced plans for immersive experiences followed by virtual fashion under their Gucci vault project. In addition, the recently released NFT collaboration with SUPERPLASTIC, where Gucci announced how it bought land under the Sandbox. The same will be fostered by them in building the world in this metaverse.
- The new venture falls under the Gucci vault project. It includes NFT collaborations and vintage items, and is described as an experimental online space that involves the collection of past, present, and future via imagination.
- In addition, Gucci was one of the first luxury brands to use NFT, which auctioned a one-of-one Aria Film at Christie’s in May. In 2020, it also hosted a two-week virtual experience on Roblox dubbed: The Gucci Garden Experience, starring avatars, a pool area, and exhibition space. And surprisingly, the digital prices surpassed those of physical items.
Adidas announces collaboration with Sandbox
Adidas entered into a collaboration with the metaverse playground; Sandbox. In addition, the shoe production company succeeded in this virtual collaboration, especially in crypto and blockchain.
- In light of this, Adidas premiered what is called “Metaverse Apparel”. This very idea talks about the inclusion of digital clothing in the virtual universe. The concept stemmed from how the avatars would use the apparel (in the metaverse), involving digital fashion.
- Adidas recently bought a major piece of land in The Sandbox. Also, a recent tweet, confirmed that it would be erecting an “adverse” in the Metaverse. The Sandbox’s indigenous cryptocurrency is known as SAND.
