Ad Tech

PayPal Ads ID digital advertising
PayPal Unveils Ad Identifier Linked to 400 Million Accounts

PayPal has launched PayPal Ads ID, a deterministic advertising identifier linked to over 400 million…

AI chat interface showing sponsored ads
OpenAI Launches Cost-Per-Click Ads in ChatGPT to Boost Revenue

OpenAI is moving to prove that conversational AI can support the kind of ad business…

ChatGPT interface displaying sponsored ads
ChatGPT Ad Pilot Surpasses $100M in Annualized Revenue

OpenAI has surpassed $100 million in annualized advertising revenue from ChatGPT, just six weeks after…