Sony Middle East and Africa Launches the LinkBuds Series at CAMP
Sony Middle East and Africa launches the LinkBuds series through a dedicated launch event at CAMP, Downtown Dubai. Designed for all-day comfort and an active lifestyle, the latest series combines innovative audio technology with a secure, firm fit for best-in-class performance.
The invite-only event, hosted in collaboration with CAMP and its high-energy cycling session, welcomed Brain and Performance Dubai. Sony brought together over 30 leading fitness content creators, offering them an exclusive test drive of its latest audio innovation. Guests engaged in dynamic fitness sessions and interactive tests, experiencing firsthand the enhanced sound quality, adjustable fit, and ergonomic design of LinkBuds Fit.
Tech-Driven Innovation Meets Active Lifestyles
LinkBuds Fit feature the Integrated Processor V2, the same chip powering the award-winning WF-1000XM5, optimizing noise cancellation in real time based on your environment. Build for comfortable all-day use, they stay securely in place, even during intense movement—ensuring uninterrupted focus. With Sony’s advanced audio technologies, including DSEE (Digital Sound Enhancement Engine) and 360 Reality Audio, they deliver an immersive and authentic listening experience.
Commenting on the launch, Jobin Joejoe, Managing Director of Sony Middle East and Africa, said, “The launch of LinkBuds series is another milestone of Sony’s innovation momentum. These earbuds are created especially for today’s active consumer who needs superior sound quality as well as all-day comfort. With CAMP, we’re excited to deliver a unique experience that highlights the potential of LinkBuds Fit in an immersive fitness setting. At Sony, we are always striving to give the best experience to all our discerning consumers.”
Lauren Brush, Founding Coach & Head of PR & Partnerships in CAMP, said, “Working with Sony on the release of LinkBuds Fit aligns with our goal of providing cutting-edge fitness experience. The superior sound quality of LinkBuds Fit and fit during exercise improve each workout, making them an ideal companion for our high-intensity training at CAMP.”
Dr. Craig Cook, Chief Executive Officer of The Brain & Performance Centre, A DP World Company commented, “Our partnership with Sony MEA for the launch of LinkBuds Fit reflects our commitment to innovation that enhances both mental and physical well-being. At the Brain & Performance Centre, we recognise the role of cutting-edge technology in optimising human potential, and this collaboration underscores the importance of integrating holistic fitness into everyday life.”
CAMP, a state-of-the-art fitness facility in the heart of Dubai, UAE, was the perfect partner for this launch, as its focus on innovative training programs and community-driven wellness aligns seamlessly with the LinkBuds Fit’s capabilities. Designed for active lifestyles, the earbuds deliver superior sound and a secure fit, making them ideal for high-energy fitness environments like those at CAMP.
Brain and Performance, Dubai made use of their expertise at the event with experiences that emphasized the connection between brain and physical performance, enhanced by Sony’s latest audio technology.
Availability
The Sony LinkBuds series is available for purchase on SonyWorld and select retailers across the UAE.
