Apple Meeting Leak: Major AI Upgrades for Siri Ahead
Recent reports show that Apple’s planned Siri AI upgrade leak reveals delays in enhancements. These upgrades raise concerns about Apple’s position in the evolving AI market.
In a leaked internal meeting, Robby Walker, Apple’s senior director, addressed frustrations over the postponed Siri features. These features were initially promised for June. Walker called the situation “ugly,” saying the target for these features is iOS 19. However, this target is not certain. Conflicting priorities within Apple and tension between the Siri team and marketing were noted. Marketing pushed to highlight unfinished features. Due to quality issues, an iPhone 16 advertisement was withdrawn. Disclaimers were also added online. Senior executives are reportedly taking “intense personal accountability” for the delays. They emphasize that quality is more important than rushing the launch.
Apple confirmed that advanced Siri features will be delayed until 2026. This pushes back the original timeline. The company acknowledged this delay, saying it’s working on making Siri more personalized. Siri will have better awareness of a user’s context and will act across apps. Apple now expects the features to roll out “in the coming year.”
The delay has drawn criticism, especially since Apple promised AI integration with personal data securely. However, key components have not been delivered. Observers note that Apple’s reputation is at risk. The delay breaks its pattern of announcing products only when ready to ship. Meanwhile, the tech industry is moving quickly in AI.
Apple, once a leader in AI voice assistants with Siri’s 2011 debut, is now behind competitors. In 2025, Siri’s technological advancements remain unfulfilled. Delays in generative AI features were announced at the 2024 Worldwide Developers Conference. Apple has publicly acknowledged this disappointment. Related marketing materials were removed.The Siri delay could hurt Apple’s market share. In China, competitors are quickly catching up. To stay competitive, Apple must improve its AI strategy.
In conclusion, the Siri AI upgrade leak exposed internal delays and challenges. Apple’s struggle to modernize Siri, while competitors advance, shows the urgency of fixing these issues. Apple’s response will be crucial to maintain its competitive edge.
