SIRA Showcases AI-Powered Innovations at GITEX Global 2025
The Security Industry Regulatory Agency (SIRA) unveiled its latest advancements in artificial intelligence and digital transformation at GITEX Global 2025. Participating under the Digital Dubai platform, the agency introduced two groundbreaking projects — Salama, an AI-powered virtual security assistant, and SIRA Hub, a 3D virtual world for security training and learning. Both initiatives reinforce SIRA’s commitment to supporting Dubai’s vision of becoming a fully smart and secure city.
Artificial Intelligence Driving Smart Security
SIRA continues to place AI at the core of its smart security strategy. Through projects like Salama and SIRA Hub, the agency aims to transform technology into a practical tool that enhances safety, efficiency, and innovation. These initiatives align with Dubai’s broader mission to lead globally in smart governance and secure digital transformation.
Salama serves as an intelligent virtual assistant designed to improve customer experience. Operating across all SIRA digital platforms, it interacts naturally with users and delivers precise information around the clock. Moreover, the system supports both Arabic (including the Emirati dialect) and English, ensuring accessibility for a diverse audience. It connects securely to SIRA’s internal databases and licensing systems, enabling users to complete basic transactions and inquiries seamlessly. By learning continuously from interactions, Salama grows smarter and more intuitive over time.
Transforming Training Through Virtual Reality
Complementing Salama’s capabilities, SIRA introduced SIRA Hub, an interactive 3D virtual environment dedicated to security training and education. The platform features lecture halls, meeting rooms, exhibition areas, and a virtual reception, all designed to simulate real-world experiences. With AI and virtual reality integration, users can attend workshops, lectures, and simulations remotely, making professional learning more engaging and accessible.
SIRA Hub encourages collaboration among security professionals, students, and technology enthusiasts while promoting awareness about smart security practices. Additionally, it supports efficient knowledge transfer across the security sector and reduces the need for physical training infrastructure.
Advancing Dubai’s Smart and Secure Future
Together, Salama and SIRA Hub represent significant milestones in SIRA’s ongoing digital transformation journey. By integrating AI, automation, and immersive technologies into its services, the agency enhances customer satisfaction, streamlines operations, and strengthens Dubai’s global reputation for innovation in smart security.
These initiatives demonstrate how digital transformation can create a safer, more connected, and forward-looking city — one where technology works hand in hand with human expertise to shape the future of security.
