Hub Nub is a new government communications platform that has been launched by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai. Digital Dubai has developed the app and serves as a platform for real-time strategic communication between Dubai Government leaders across all sectors. It has been designed to facilitate instant, reliable, and effective communication between decision-makers to boost decision-making and address the need to make quick decisions in a rapidly evolving urban environment.
The launch of Hub Nub is a significant milestone in the Dubai Government’s efforts to shape a bright future and achieve the Dubai Economic Agenda D33’s goal to consolidate the emirate’s status as one of the world’s top three cities. The new platform represents a paradigm shift in government communications and highlights the government’s changing strategic imperatives in a rapidly evolving urban environment.
The Hub Nub app provides a platform for government leaders to rapidly coordinate among themselves in a secure, integrated, and highly reliable digital environment. Available around the clock, the platform facilitates the rapid deliberations and immediate exchange of documents and notes necessary to make the best possible decision quickly and effectively. The platform embodies the dynamism of the Dubai Government, which has emerged as a pioneer in digital transformation and a leader in anticipating and designing the future.
Hub Nub provides a wide range of services, including instant messaging, voice messages, and video and audio calls, and enables the sharing of photos, documents, websites, and other content. It meets the highest standards of security for data exchange, in line with the Dubai Cybersecurity Strategy, which aims to provide superior levels of protection against cyber threats.
The launch of the Hub Nub app reflects the importance the Dubai Government places on strategic government communication and its role in enhancing government performance, plans, strategies, and programmes. The platform supports the daily, instantaneous communication between senior government officials required to facilitate planning, development and innovation processes. The new approach facilitated by the Hub Nub app allows users to keep pace with and even anticipate developments, in order to make strategic decisions that will help maintain Dubai’s pre-eminence among global cities today and in the future.
In conclusion, the launch of the Hub Nub app is an important step towards achieving the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to raise government excellence. It underlines the Dubai Government’s reputation as one of the world’s most agile and effective governments in making decisions and implementing strategies. The platform is a testament to Dubai’s commitment to providing all the support the government sector needs to deliver quality services that exceed international benchmarks and develop advanced new models for raising government efficiency and the happiness of the community.
