Sharjah Digital Department Unveils New Corporate Identity to Drive Innovation
The Sharjah Digital Department (SDD) has officially launched its new corporate identity, marking a strategic milestone in the emirate’s digital transformation. The announcement was made during SDD’s second annual employee assembly, where leaders highlighted the department’s renewed vision and mission to establish Sharjah as a leading digital hub.
The updated corporate identity embodies the department’s commitment to “people-first digital innovation”, emphasizing proactive and user-centric digital solutions. By leveraging emerging technologies and smart data, SDD aims to enhance residents’ quality of life and improve service delivery across the emirate.
Sheikh Saud bin Sultan Al Qasimi, Director-General of SDD, described the rebranding as a “new beginning driven by innovation,” aligned with Sharjah’s broader aspirations for digital excellence. He reaffirmed the department’s dedication to advancing digital services and solidifying Sharjah’s status as a smart city of the future.
Lamia Al Shamsi, Director of SDD, echoed this sentiment, stating that the initiative represents a future-focused approach built on innovation and sustainability. She emphasized that the department’s role in shaping digital transformation will contribute significantly to Sharjah’s long-term development goals.
The event also celebrated SDD’s key achievements over the past year, recognizing the teams and committees that have spearheaded major strategic projects.
As part of its commitment to sustainable digital transformation, the department will continue to develop cutting-edge technologies and policies that align with Sharjah’s digital vision.
