Shakira Joins Epson as Regional Brand Ambassador
Epson, a global technology leader in visual and printing solutions, has named international music icon Shakira as the official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. This strategic partnership with Shakira a globally known musician, entrepreneur, innovator, and mother aligns with Epson’s mission to provide accessible and sustainable technology that empowers individuals. The collaboration highlights Epson’s ongoing commitment to innovation, empowerment, and entrepreneurship on a global scale.
The new partnership is part of Epson’s “Imagine New Possibilities” campaign, expanding Shakira’s existing representation of the brand in other global regions. The campaign will feature initiatives that encourage youth creativity and innovation. It aims to inspire the next generation to explore their potential, boosting confidence, creativity, and performance while cultivating environments where imagination can thrive.
Empowering Creativity Through Technology
Epson continues to demonstrate its dedication to delivering cutting-edge technology that enriches visual experiences and enhances creativity. Its visual and printing solutions empower students to bring ideas to life, enable entrepreneurs and small businesses to design and realize their visions, support educators with immersive tools for hands-on learning, and help families capture and share meaningful memories.
“At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality,” said Natalie Harrison, Marketing Director at Epson META-CW Asia. “By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira’s dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big.”
Shakira, a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, is celebrated for her bold approach to creativity and innovation. Much like Epson, she thrives on pushing boundaries and embracing fresh, impactful ideas. The partnership will officially launch on July 1st, with Shakira featured across multiple platforms, including digital media, retail activations, and educational initiatives across the META-CWA region.
