SAS, the leader in analytics, celebrated its annual gala dinner at Atlantis The Royal on June 12. The event also brought together business executives, government officials, and thought leaders across industries. Throughout the evening, SAS highlighted the importance of AI and its impact on the business environment of the UAE. AI enhances decision-making processes, predicting trends in government and processing financial data for fraud detection in banking. Such innovation also empowers the public and private sectors by providing timely, data-driven insights, leading to informed and strategic choices.
Michel Ghorayeb, Managing Director at SAS UAE, stated: “Celebrating another year of innovation and transformation. SAS remains committed to advancing the technological and digital landscape in the UAE. From uncovering insights to driving strategic success, we’re extremely proud to support the country with trusted AI solutions, educational programs, and talent development. As we look forward, we are also dedicated to continuously contributing our expertise towards the UAE’s journey to becoming a global leader in AI and digital excellence.”
Recognizing the immense potential of AI, SAS focuses on talent development, educational programs, and cloud technology. SAS supports organizations across the UAE in leveraging AI and analytics to drive innovation and operational efficiency. Additionally, the company fosters a robust partner ecosystem to promote collaboration and growth, benefiting the nation and enhancing the quality of life for its citizens.
As AI usage increases, it is vital for organizations to ensure ethical practices. This involves implementing measures for bias detection, explainability, and accountability. Additionally, these measures are crucial for maintaining and boosting confidence in ongoing AI innovation. SAS helps organizations adopt ethical AI practices and develop effective strategies to thrive in the modern digital landscape.
SAS will continue to work with customers, partners, and the academic community to raise awareness of the need for ethical and fair AI for individuals and society.
