SAP Names Augusta Spinelli Regional President for EMEA Region
SAP SE (NYSE: SAP) has announced Augusta Spinelli’s appointment as Regional President for Europe, the Middle East, and Africa (EMEA), effective immediately. This leadership transition further strengthens SAP’s presence across a region that includes 53 offices in 89 countries. EMEA covers areas such as France, Italy, BeNeLux, the Nordic and Baltic nations, Southern Europe, the United Kingdom and Ireland, and the Middle East and Africa. However, it excludes 26 countries under SAP Middle & Eastern Europe (MEE), which includes Germany, Switzerland, and Central and Eastern Europe.
Spinelli will now lead SAP’s business in EMEA, working closely with product engineering, services, and SAP’s partner ecosystem. Her focus will be on driving growth, accelerating innovation adoption, and delivering value-based outcomes for customers. Through her leadership, SAP aims to elevate customer relationships and foster stronger collaboration across the region.
Driving Regional Growth and Transformation
With this appointment, SAP aims to cement EMEA’s position as a critical engine for global growth. Spinelli brings deep industry knowledge and extensive leadership experience, making her well-equipped to support the company’s innovation and transformation goals. Additionally, she will help customers navigate their digital journeys while aligning with SAP’s methodologies and long-term vision.
Spinelli succeeds Manos Raptopoulos, who moved to SAP’s Extended Board earlier this year as Chief Revenue Officer for APAC, EMEA, and MEE. On the Regional President appointment, Raptopoulos says, “Augusta is a dynamic and insightful leader with a true passion for our customers’ success and brings a wealth of experience to her new role. She has an extraordinary track record of innovation and execution and has accumulated deep industry expertise while helping countless businesses around the world accelerate their digital transformation. I’m excited to see her continued commitment to empowering SAP customers and partners to thrive in dynamic markets and looking forward to her leading the amazing EMEA team to new heights.”
A Veteran Leader with Global Expertise
Spinelli brings more than three decades of experience in the technology sector, both globally and within the EMEA region. Most recently, she served as Executive Vice President and Global Head of SAP’s Adoption Services Center, where she focused on scaling the use of SAP solutions. She began her SAP journey in 2001 as a production planning consultant and progressed through a variety of leadership roles across sales and delivery, covering multiple countries and cultures.
Before taking on global responsibilities, she was Services General Manager for EMEA, which helped her develop a strong understanding of regional markets. Spinelli holds a master’s degree in Industrial Technology and Engineering from Politecnico di Milano, Italy, and is based in Dubai, UAE.
“I am deeply honored to step into this role at such an exciting time in our industry and for SAP,” says Spinelli. “I’m thrilled to be joining the talented team of SAP professionals in EMEA, recognized for their innovative capabilities and focus on consistently delivering customer value. The EMEA region is rich in diversity and opportunity, and I look forward to delivering value to our customers through our AI-first, Suite-first strategy, in close partnership with our thriving SAP ecosystem, while continuing to foster a culture of high performance, accountability and mutual trust.”
