Samsung Targets 800 Million AI-Powered Mobile Devices This Year
Samsung plans to double the number of its AI-enabled mobile devices to about 800 million units this year. Previously, the company had rolled out AI features to roughly 400 million smartphones and tablets. As competition in artificial intelligence intensifies, this expansion is expected to strengthen its position in the global mobile market.
At the same time, the company aims to integrate AI across its entire product ecosystem. Therefore, AI capabilities will extend beyond smartphones to include tablets, televisions, and home appliances. As a result, the brand is positioning AI as a core feature across consumer electronics.
Competitive pressure and rising adoption
As the world’s largest supporter of the Android ecosystem, the strategy is also expected to benefit its AI technology partners. Meanwhile, the move reflects a broader effort to regain momentum in the smartphone market. In addition, integrated AI services are designed to widen the feature gap with key rivals.
AI adoption is expected to accelerate further. Internal surveys show awareness of Galaxy AI rose to about 80% from roughly 30% within a year. Consequently, consumer familiarity with AI-powered features has grown rapidly.
While search remains the most commonly used AI function, consumers increasingly rely on generative editing tools, translation, summaries, and productivity features. Therefore, AI has become central to daily smartphone use.
Chip shortages and market challenges
Despite strong momentum, the company faces pressure from a global memory chip shortage. While higher chip demand supports its semiconductor business, it also compresses margins in smartphones. As a result, rising component costs continue to affect multiple product categories.
Price increases have not been ruled out, as higher memory costs are likely to have an impact. Nevertheless, the company is working with partners on long-term strategies to limit the effect. Meanwhile, market researchers expect the global smartphone market to shrink next year as higher prices weigh on demand.
Growth in foldable phones has also been slower than expected. This has been attributed to engineering complexity and limited applications. However, the segment is still expected to reach mainstream adoption within the next two to three years.
