Samsung is reportedly close to investing in AI search startup Perplexity, according to a Bloomberg report citing anonymous sources. This deal could lead to Samsung integrating Perplexity’s AI technology directly into its devices. Specifically, Samsung may pre-install Perplexity’s app and assistant on its smartphones. Furthermore, the company is considering embedding Perplexity’s AI-powered search capabilities within its default browser. These moves suggest Samsung wants to strengthen its AI offerings for users and stay competitive in the rapidly evolving tech landscape.
Potential Collaboration to Enhance Bixby and User Experience
In addition to pre-installed apps, Samsung is reportedly exploring ways to enhance its own digital assistant, Bixby, using Perplexity’s AI technology. If successful, this collaboration could improve Bixby’s search and interaction features, offering a smarter, more intuitive user experience. Moreover, Bloomberg’s report indicates the partnership might be revealed later this year. While neither Samsung nor Perplexity has confirmed these plans, the discussions seem to be advancing quickly, highlighting Samsung’s commitment to adopting cutting-edge AI innovations.
Perplexity’s Growing Influence Among Tech Giants
Perplexity is currently raising $500 million in a funding round that values the company at $14 billion, Bloomberg noted in May. Samsung is not the only major player interested in Perplexity’s technology. Apple has reportedly considered integrating Perplexity as a search engine option within Safari. Similarly, Motorola announced a partnership with Perplexity in April to power AI features on its devices. These developments underline Perplexity’s expanding role in the AI space and its growing influence among leading smartphone manufacturers. Given this momentum, Samsung’s potential partnership could mark an important milestone for both companies.
