Samana Developers, a leading real estate developer in Dubai, has partnered with Oracle to commence a comprehensive digital transformation. This collaboration will leverage Oracle’s cutting-edge digital solutions to improve operational efficiency, enhance decision-making, and integrate business processes. The modernization will transform Samana Developers into an innovative PropTech company.
Samana Developers will implement Oracle Fusion Enterprise Resource Planning (ERP) to automate core functions like Project Management, Finance, Procurement, and Human Resources. This digitization is expected to boost efficiency and speed by 30-50%, delivering better value and optimized for customers. With this digital transformation, Samana Developers aims to lead the real estate industry and solidify its position as a forward-thinking, innovative developer. Additionally, the company reiterated its commitment to good governance and delivering exceptional value to its customers.
What does the CEO of Samana see
Mr. Imran Farooq, Chief Executive Officer at Samana Developers, commented: “Today, we have embarked on a new journey of digital upgrade and transformation. Partnering with one of the best cloud-based solution providers in the world will take Samana Developers to the next level. With the integration of Oracle Fusion ERP into our operations, Samana Developers will eventually become a PropTech company. This adoption will play a vital role in our digital transformation.”
Mr Farooq added: “The digital transformation initiative reflects our commitment to good governance, innovation, and excellence in project management. By embracing cutting-edge technology, we will deliver greater value to our investors and stakeholders, maintaining our position as one of the fastest-growing, leading, and innovative real estate developers in Dubai.”
Oracle Fusion ERP provides a unified platform that consolidates various business functions. This integration will improve data visibility, enhance decision-making capabilities, and increase operational agility. Mr Ramana U.V.V, CEO of Shahgaron, an Oracle partner, said: “We are witnessing robust adoption of technologies in the real estate industry. Developers in Dubai are now on par with those in New York, London, and Hong Kong. We are pleased to witness Samana Developers’ upward trajectory with this digital transformation.”
Samana Developers’ digital transformation is a phased journey with significant milestones over the next two to three years. The first phase focuses on establishing the digital backbone—integrating basic technologies and launching initial customer and broker portals. Subsequent phases will introduce more sophisticated technologies, including the deployment of robots and humanoids.
