
Porsche Design and Honor have introduced their latest collaboration, the PORSCHE DESIGN HONOR Magic7 RSR smartphone. Slated for an early 2025 release, this “ultra-premium” device builds upon Honor’s flagship Magic7 Pro and marks the third creative partnership between the two brands.
Inspired by Porsche’s RSR (RennSport Rennwagen) philosophy, the Magic7 RSR blends cutting-edge technology with Porsche’s design aesthetics. Its hexagonal camera module, aerodynamic design inspired by the Taycan Turbo S, and symmetrically aligned rear cameras reflect the high-performance ethos of the German automaker.
Powered by Qualcomm’s Snapdragon 8 Gen Elite Mobile Platform, the Magic7 RSR runs on Honor’s custom-built MagicOS 9.0, an AI-driven operating system. Key features include the Magic Portal, a central hub for AI capabilities, and pre-installed Google Gemini Assistant.
The smartphone boasts a triple rear camera setup featuring a 50MP main camera, a 200MP telephoto lens (with the industry’s largest f/1.88 aperture), and a 50MP wide camera. Advanced AI tools like AI Super Zoom, AI Enhanced Portrait, and Stage Mode elevate mobile photography to professional levels.
The device features a 6.8-inch display with hardware-level low blue light technology for eye comfort. Audio is enhanced with Honor’s HONOR Surround Subwoofer, delivering immersive spatial sound with deep bass.
Available in Porsche’s Agate Grey and a new Provence Purple, the Magic7 RSR exemplifies luxury, innovation, and cutting-edge technology in a single device.